Chief Marketer Staff

• News Briefs

  DRINKS AMERICAS HOLDINGS: has signed a deal with Hollywood filmmakers Mark Burg and Oren Koules to cross-market its beverages in movie and television productions

• Agencies

  Dairy Queen Kicks off Viral Campaign for FlameThrower Burger

  Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The spirit of the auld sod arrives in buttercream with the St. Patrick’s Day 2007 from Cheryl & Co. Whether buttercream frosted shamrock cut-out cookies arrive with a dessert plate, a lucky St. Patrick’s Day hat, they’ll go down a treat, with or without green beer.

• Listline e-Newsletter 03/12/07

  Retail industry professionals are named on this database of 30,192
  buyers who made purchases from Global Equipment Co. catalogs. Customers
  include company presidents, owners and merchandise and procurement
  managers.

• Agencies

  Bean Web Site Outsells Catalog in 2006

  Privately-held apparel retailer and catalog seller L.L. Bean revealed last week that its Web site outstripped its stores and catalog in sales revenue in 2006.

• Agencies

  Mailers Council Seeks to Delay Rate Implementation

  The Mailers Council has petitioned James Miller, chairman of the U.S. Postal Service Board of Governors, to postpone by at least 120 days the date when the new postage rates and rules take effect.

• Channel Integration: Multiple Languages, Seamless Conversation

  Communication that combines multiple languages, allowing each to do what it does best, echoes a vision for how integration technologies and new customer-interaction platforms

• Agencies

  Senate Bill Would Give DNC Registry Eternal Life

  A bill introduced in the Senate would extend without limit the Federal Trade Commission’s authority to collect list fees from the national Do Not Call registry.

• Digital

  Yellow Pages, Local Search Grow to $39 Billion in 2011: Forecast

  Ad revenues from print Yellow Pages, Internet Yellow pages (IYP) and local search will reach $38.9 billion globally in 2011, a 4.9% annual increase from the $30.6 billion spent in 2006, according to a report from The Kelsey Group.

• Email

  Top Three Tests from 2007 Email Awards Winners

  I am not hung over, but I am definitely a little tired after partying the night away with this year’s MarketingSherpa Email Awards Winners at our gala in Miami.