Chief Marketer Staff

• Digital

  AOL Allies with Gannett’s Online Media Services Subsidiary

  America Online has formed a two-year strategic alliance with PointRoll, an online media services subsidiary of the newspaper giant Gannett Co.

• Digital

  Interactive TV Advertising to Target Newlyweds

  Wi-Fi TV Inc. plans to sell targeted video advertising and online banner ads when it launches InternetWeddingTV.com on May 1. Newlyweds will be able to upload videos and photos for free on this network of interactive TV stations.

• Digital

  Health Benefits Direct to Sell Insurance for Aetna

  Aetna Inc. has become the latest insurance company to join Health Benefits Direct Corp.’s insurance Web site portal.

• Digital

  Online Marketing Efforts Expanded at Bayler Boats

  Bayler Boats said it has tripled its budget for paid search engine marketing, banner ads and other online advertising being handled by the MarketSmart Advertising agency.

• People in the News

  Justin Bruton has been named director of marketing content at Merkle. Prior to joining the agency Burton was senior advisor at Forrester Research.

• Short Cuts

  Home Depot has terminated its agency agreement with the SendTec Inc., which had provided interactive media services.

• Letters to the Editor

  What a killjoy you are to say you don’t like awards shows! You probably don’t like being the recipient of Chinese water torture, either.

• Kids Marketing Initiative Taps FTC Veteran Kolish

  Food and beverage marketers now have FTC veteran Elaine Kolish on their side.

• Agencies

  Hyundai Puts Teams on Hunt to Locate Teammates

  Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features.

• Agencies

  McDonald’s Puts New Faces on Packaging

  McDonald’s this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year.