Chief Marketer Staff
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Digital
Lillian Vernon Picks PM Digital As Exclusive Search Engine Service Provider
Lillian Vernon Corp. has named PM Digital as its exclusive provider of search engine marketing and datafeed marketing services. Terms of the contract were not released.
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Agencies
Short Cuts
Tuffy Auto Service Centers has licensed a custom marketing toolkit created by cooperative direct mail firm Valpak.
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Agencies
Coca-Cola Debuts Vault Red Blitz Amid Major Sampling
Coca-Cola has debuted a new flavor in its hybrid energy drink Vault portfolio.
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MasterCard Launches Interactive Golf Platform
MasterCard is tapping into cardholders’ passion for golf with an interactive Web site that lets fans ‘talk’ to some of the sport’s pros.
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Agencies
Wal-Mart Tallies Packaging Scorecard: 117 Products So Far
Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard.
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Q Motor Oil Thanks Customers with Relationship Site
Q motor oil has launched an auto information and entertainment Web site, which can be accessed from any cell phone.
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News Briefs
CARTOON NETWORK ENTERPRISES: has signed on three new licensing partners in sporting goods to support its Ben 10 show.
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Listline e-Newsletter 03/13/07
True North List Marketing LLC now oversees Hartford Miniatures’ list. A
total of 617,966 parents of girls ages 6 through 12 are listed.