Chief Marketer Staff

• Global Product Placement Grows at Slower Rate: Report

  Global product placement is growing, but at a slower rate than in the past, a new report released yesterday found.

• TBA Global Events Adds New Hires for Branded Entertainment

  TBA Global Events is ramping up its branded content and entertainment services business with two new hires.

• Email

  Click Early, Click Often: Politicians Embrace Online Media

  Marketers and politicians have a lot in common. They’re both constantly campaigning for your dollar or your vote. And they’re both wholeheartedly embracing online content delivery mechanisms as a way to stump for your heart.

• And Now A Word From Our Sponsor: Podcasters Integrate Advertising Into the Mix

  We recently talked with Dave Mansueto and Dave Chekan, co-founders of podcast hosting firm Liberated Syndication, which was recently acquired by Wizzard Media. They shared their thoughts on how best to imbed advertising into podcast programming and how to effectively promote your shows.

• Email

  What Will People Think? Your Online Reputation Reflects Your Brand Position

  E-mail reputation isn’t just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it’s important to maintain a topnotch stature.

• Email

  E-News to Go

  A new study by researchers at Yale School of Management suggests that companies can increase their bottom line by recommending a rival on their blogs.

• News Brief

  DIRECTV: has named Euro RSCG Latino as the creative and media agency-of-record for its Spanish-language programming service.

• Agencies

  Gourmet Site Steps up Marketing

  After a false start or two, chocolateofthemonth.com is preparing to get serious about marketing itself, starting with a new promotion with a local radio station, says Charles Wycoff, CEO of the Ellicott City, MD firm.

• Agencies

  Gift Basket E-Marketer Gets Babyish

  Over the past six years, Terri Seilheimer has built the Gift Basket Delivery Network into a $500,000 per year online operation catering primarily to female corporate clients.

• Agencies

  No Matter What You Do, Only Real Prospects Will Buy

  Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.