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Chief Marketer Staff

  • Agencies

    Ace Hardware Names Winner of Win-A-Store Contest

    Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million.

  • Agencies

    Meet the Broker: Tricia Fleming

    Today we meet Tricia Fleming, vice president of list brokerage at Mokrynskidirect. Fleming planned to pursue a career in advertising in New York, but decided to give list management a try because the commute was shorter. It was a happy discovery, because she found she really liked working with lists.

  • Listline e-Newsletter 03/15/07

    Specialists Marketing Services Inc. has been selected to manage a
    portfolio of consumer master files and individual magazine lists for
    Primedia Inc., effective March 27. Millions of subscribers are
    available

  • Email

    E360 Sues Anti-Spam Discussion Group Participants

    David Linhardt, the marketer engaged in a high-profile court battle with e-mail blacklister Spamhaus, has opened a new front in his legal assault on anti-spammers.

  • Digital

    EToys Direct Acquires BabyUniverse

    EToys Direct, Inc., an online toy marketer, has acquired BabyUniverse Inc., an online marketer of baby items, for an undisclosed amount of stock.

  • Agencies

    Entrepreneur Partners Acquires American Filing Technologies

    Entrepreneur Partners, a private equity firm, has acquired American Filing Technologies Inc., a direct marketer of specialized office products for the health care community.

  • Agencies

    Eddie Bauer Posts Income of More Than $63 Million

    Eddie Bauer Holdings Inc. posted net income of $63.2 million for the fourth quarter, compared to a net loss of $12.8 million in the prior-year period

  • Agencies

    Cornerstone Brands Names Al-Fayez CEO

    Cornerstone Brands has named Roxane Al-Fayez chief executive officer. She will be responsible for overseeing its catalogs, which include Ballard Designs, Frontgate and Garnet Hill.

  • Digital

    Short Cuts

    Traffix Inc., an online marketing services provider, has made a long term license agreement for the Madacy Entertainment catalog of digital master recordings which includes certain exclusive rights for its own Internet-based direct marketing functions.

  • Tampax Sponsors Online Cheerleader Contest

    Tampax is targeting teen athletes with an online sponsorship on a fledgling social networking site.