Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual

When last we saw our hero, he was fresh from victory over Quake, voted out of existence in a late 1970s sweepstakes by Quisp-hungry consumers. Then fans

Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were

Rug Cleaner Consumer Profile

Promotional product spending again posts double-digit gain.

AGs contend ads, matchbooks still target kids.

POPAI’s new measurement study gives P-O-P a leg to stand on.