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Riding the Brandwagon
Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store
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Pay Dirt
When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual
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Quisp Lives!
When last we saw our hero, he was fresh from victory over Quake, voted out of existence in a late 1970s sweepstakes by Quisp-hungry consumers. Then fans
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The Girls Are Back In Town
Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were
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SPECTRA SPOTLIGHT
Rug Cleaner Consumer Profile
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Promotional Products: Swagger in Their Step
Promotional product spending again posts double-digit gain.
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Five States Sue RJR
AGs contend ads, matchbooks still target kids.
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Crunching the Numbers
POPAI’s new measurement study gives P-O-P a leg to stand on.
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