Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web 2.0. Google’s new product, dubbed…

The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount…

Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.

After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

Denny’s is tapping a Halloween theme to give kids an extra treat.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

(Philadelphia, PA) PhIMA (http://www.phillyinteractive.org), a newly formed professional association for Philadelphia’s growing interactive marketing community, will host an evening of bowling and networking at Lucky Strike…

New York, NY, October 10, 2006 – Retailers, catalogers, marketers and e-retailers are expected to spend $1.2 billion this year for online advertising campaigns that leverage behavior targeting (“BT”) according to eMarketer.

The mobile advertising game got more interesting on Monday when Microsoft and Ingenio, a San Francisco-based company that specializes in delivering pay-per-call ads to mobile device users, announced a deal.

On Monday, a day that was owned by Google and YouTube’s big news, Pixsy, a “visual search” site that looks for images and videos across thousands of content providers on the Web, announced a partnership with new video search…