Gating content with lead-generation forms asking for a person’s information can be an effective tool. If your company decides to use gated content, here are three tips to increase response rates, courtesy of Seth Lieberman, CEO of SnapApp: 1)

There are plenty of free tools to use when conducting keyword research, such as Google Alerts, Google AdWords Keyword Tool, Soovle and Topsy, among many others. But marketers and content creators that want to get a little more creative with their keyword research to improve the use and selection of relevant keywords on their site, […]

New product empowers small businesses to better compete for new customers Los Angeles, California – March 5, 2013– Leads360, a market leader in cloud-based intelligent sales automation solutions, today announced the availability of Leads360 Express

By Eric Covino, president and founder of Creative Signals

Was I the only one who wasn’t shocked when GM pulled its $10 million ad budget with Facebook last year?

Despite all the hype, social advertising is not yet the golden goose for direct response, and it may never be. The attractiveness of large amounts of eyeballs at cheap prices is not enough to overcome the psychological aspects of why people interact on social media.

If you’re looking to dive into the wonderful world of location-based marketing, you need to know how to use Foursquare. If you need to be convinced, take a gander at these numbers: – nearly 30 million users around the world – more than 3 billion check-ins – more than 1 million businesses using Foursquare’s merchant […]

Groupon isn’t the only daily-deals site getting a new CEO. Plum District, the daily-deals site for moms, is going through its own changing of the guard, as founder and now-former CEO Megan Gardner leaves and new CEO Susan Kim takes over. Kim was originally pegged to be an interim CEO for Plum District while Gardner […]

UberMedia, the company behind third-party Twitter applications like UberSocial, Echofon and Plume, has launched Appvertise, an iOS app that enables developers to create and run rich-media mobile banner ads within the app. Users of the app can pay for those ads with their iTunes accounts. “By building a dynamic ad unit using the existing contents […]

In its “2013 Email Marketing Benchmark Report,” MarketingSherpa asked marketers, “What new developments will affect your email marketing program in the next 12 months?” Fifty-eight percent of respondents pointed to the pervasiveness of smartphones and tablets, while 57 percent said social media. Daniel Burstein, director of editorial content at MarketingSherpa, shares three takeaways, as recommended […]

Earlier today Facebook unveiled some big changes to its News Feed. The social network obviously has brands in mind whenever it tweaks things, and this time is no different. Facebook has shared some tips for brands with AllFacebook: –

Amy Porterfield, a social media strategy consultant, offers seven tips for improving conversion rates for Facebook ads, including: –