Marketers should be well aware of the power of mobile search by now. If any of them need more convincing, Google and Nielsen’s recent report, “Mobile Search Moments: Understanding How Mobile Drives Conversions” (embedded below), should nudge them in the right direction. Quick actions According to the report, which is based on an analysis of […]

Optify, a provider of digital inbound-marketing software, has produced a helpful infographic titled, “The Autoresponder Assembly Line: Manufacturing Leads for Your Business.” It offers an overview of the best practices for using autoresponders to optimize their lead-generation and lead-nurturing campaigns. Here are the four steps of using autoresponders: 1)

Daily deals have been battered by nightmarish stories and the struggles of the industry’s two leading players, Groupon and LivingSocial. But in the midst of what seems like a valley leading to certain death, stakeholders that are fond of daily deals can take courage, thanks to a recent study from Constant Contact. The company surveyed […]

Pinterest has taken another step toward making it easier for businesses to gauge just how helpful the visually driven social network is for them

Leading Software Analytics Company Enables Touch-Powered Customer Intelligence for the Enterprise

If you believe some of the sales pages floating around the Web, you might get the impression that affiliate marketing is an easy, lucrative job that requires just a few hours of in-pajama work a day. But this perspective misses a major point

Sales reps and the volume of leads they’re given each day smacks of the story of “Goldilocks and the Three Bears:” Organizations are trying to find the exact number of new lead assignments per day that’s just right. A new study from Leads360 has some helpful information on how to find this perfect number. According […]

By Micky Long, vice president and practice director of lead nurturing, Arketi Group

Let’s be clear: I’m not asking you to confess whether or not you floss daily. That’s between you and your dentist. But we are seeing an alarming trend among B2B marketers in an area equally as troubling as bad dental habits: poor data hygiene.

A squeeze page is a landing page that’s created to compel a visitor to give you their first name and email address so you can initiate a strategic email marketing campaign. The campaign will typically involve autoresponder emails that aim to convert a lead over time. While most discussions about squeeze pages focus on on-page […]

Gating content with lead-generation forms asking for a person’s information can be an effective tool. If your company decides to use gated content, here are three tips to increase response rates, courtesy of Seth Lieberman, CEO of SnapApp: 1)