“Usability” and “conversions” are terms that are used loosely or closely with each other, but do people know what they actually mean? “In truth, they are two separate web design practices, with different goals,” writes Kimberly Krause Berg for Search Engine People. When they’re brought together, there’s big potential for success. The basic definitions are […]

When Facebook’s graph search tool was first unveiled, it looked like the social network was going in the way of Google and not passing keywords in the referrer. In other words, if you were to check Google Analytics, you’d see “not provided” instead of the keywords users searched for to get to your site. Well, […]

Prestige Marketing, a marketing solutions and campaign management provider, has put together an infographic with some helpful pointers on how brands can utilize Pinterest to meet business goals. Here are some of the interesting findings included in the infographic: –

There’s a new version of Firefox coming out this summer that will have a feature that might be a headache for affiliate marketers. Version 22 of the browser is expected to automatically block third-party cookies by default. This means users of that version of Firefox won’t see targeted advertising unless they make the effort to […]

LeadsCon, a conference for all parties involved in the multifaceted world of lead generation, just finished its West Coast show in Las Vegas, which took place March 18-20. The first day of the event was dedicated to the Buyers Summit, offering a full plate of information exclusively for those in the business of buying and […]

By Gary Brooks, CMO of Cortera

Leading transcendentalist Henry David Thoreau once said, “Simplify, Simplify, Simplify!

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

Build Your Own Revenue Marketing

Performance-Based Distribution and Lead Scoring Help Businesses Harness Big Data to Dramatically Increase Sales Performance

The LeadsCouncil announces Comply, a compliance monitoring program powered by industry-leading PerformMatch

Marketers were quick to hop on the mobile wave in 2012, according to a report from xAd. While use of geo-precise targeting was weak at the start of last year, by the fourth quarter more than 8 out of 10 marketers were using those tactics. xAd’s report, “Mobile-Local Performance States: 2012 Year in Review,” breaks […]