By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

This is the sixth article in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable and scalable revenue performance from marketing.

Innovation is broadly defined as new ideas or new ways to compete and prosper. Innovation might occur in a product, technology, service, process or in a combination of factors. There are two things we need to know about innovation (thank you, John Cotter). The first is innovation is a subset of change, which means, inherent in any innovation is the notion of change, of people having to do something differently. Second, innovation should be a good and prosperous innovation. This means innovation should be a money-making proposition in corporate America. The business world is strewn with examples of innovation that did not make money for a company. In light of this definition for innovation, let’s review the role the CMO and revenue marketing.

According to Google, its social network has about 500 million accounts. Nevertheless, the average Web user would probably say that Google+ isn’t nearly as popular as Facebook, Twitter, Pinterest and some of the other major social networks out there. This sentiment appears to be backed up by anecdotes and statistics, which are shared in a […]

Optify, a digital inbound-marketing software company, has put together an entertaining (and informative) infographic about the different types of digital marketers out there today. “This fun infographic offers the digital marketers among us a chance to see how we’re illustrated in comparison to other marketers,” writes Danie Pote, content marketing and public relations manager at […]

A new survey from Constant Contact finds that about 2 in 3 small-business owners are currently using a mobile device or solution, a promising level of adoption. However, that means a third of small-business owners are lagging behind, with a significant percentage of this group declaring that they have no plans to adopt mobile technology […]

Social sites deserve more credit for driving conversions beyond the last touch, according to a report from Aggregate Knowledge. In fact, social influence in the attribution funnel increased in the first quarter of 2013, while the social channel continues to reach and market to the highest-quality users. The “Global Media Intelligence Report” for the first […]

By Muhammad Yasin, director of marketing for HCC Medical Insurance Services

You know it immediately when you see it: that awkward smiling face on a website, the team of people with perfectly pressed clothing huddled together to solve the next big problem. It is stock photography and you’re not buying it.

By now, if you’re in the business of generating leads, social media is likely part of your game plan. According to an infographic from Brafton, which pulls information from various sources, 90 percent of B2C marketers and 80 percent of B2B marketers invest in Facebook. These numbers are 69 percent and 80 percent, respectively, for […]

According to AdGooroo, paid search spending by advertisers in the “Flowers & Mail Order Gifts” category is set to surpass $11 million this month, thanks to Mother’s Day. In May 2012, spending hit $9.4 million. AdGooroo notes that the top paid search advertiser in the category (on AdWords in the U.S.) last year was ProFlowers […]

Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We […]

ExactTarget, an email marketing company, has put together an infographic based on a report from Econsultancy about how marketers are falling short of personalizing experiences for consumers, especially on mobile devices. Among the intriguing bits of information from the infographic are: –