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U.S. Ad Spending Must Catch up to Time Spent on Mobile
According to new findings from Flurry, U.S. ad spending on mobile in 2011 lagged well behind the actual consumers’ time spent on the medium relative to others.
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CTR for Search Ads Trumps CTR for Display Ads in Q4 2011
According to a report from xAd, click-through rates (CTR) for search ads outperformed CTR for display ads in the fourth quarter of 2011. Also included in the report is the finding that mobile search activity peaks at the end of the workweek.
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Tax Sites Gain Popularity, Google Ad Network Reaches 93% of Online Americans in January
As tax season approaches, tax sites drew nearly five times as many visitors in January than they did in December, according to comScore.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Agencies
As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights
The Latina shopper is a smart, knowledgeable shopper
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Sampling
Teaser
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Dealing with the Heat
Much of our unique blend of performance marketing just happens. The offers don’t always follow any major cyclical trends or master plan. To illustrate what we mean, in the for-profit-education space, enrollments correlate closely to the change in unemployment. When the change in…
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