The California appellate court’s decision in Balsam v. Trancos requires marketers nationwide using commercial email advertisements to include in the from line of each email a domain name that is registered to the sender which can be determined by performing a WHOIS look-up, or the name of the sender…

According to the latest figures from comScore, Google Sites led all U.S. online video content properties in February, while Hulu remained the top online video ad property.

Google Sites claimed 147.4 million unique video…

“Mobile Future in Focus: Trends that will Shape the Mobile Industry in 2012 and Beyond” is the title of a recent comScore presentation recapping a variety of data regarding the mobile landscape. Among the findings is that about 48 percent of U.S. mobile users have used a mobile app or browser.

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According to Kantar Media, total advertising expenditures in the U.S. rose 0.8 percent in 2011. However, year-over-year spending actually declined in the fourth quarter.

Total U.S. ad spending increased 0.8 percent in 2011…

According to comScore, Google gained more ground in the U.S. search engine market in February, while Yahoo! lost market share.

Google Sites finished February with 66.4 percent of the explicit core search…

According to the Pew Internet & American Life Project’s “Search Engine Use 2012” report, nearly two-thirds of search users view personalized search results as a bad thing. Nevertheless, online Americans are more happy than ever with the performance of search engines.

According to Harris Interactive, 28 percent of U.S. adults currently use an electronic reader device to read books, up from 15 percent in 2011.

The Harris Poll of 2,056 adults surveyed between Feb. 6 and Feb. 13, 2012, found that 28 percent of…

If you listen to the chatter taking place among the various performance marketing groups and forums, you will hear people asking not just about companies with whom to work or if certain companies have offers. In the latter, one type has not had many requests – the daily deal…

Recently, a friend of mine pinged me about an idea for a network. That he came out and started talking about a network made it initially challenging to take him seriously. Instead of sounding like the smart entrepreneur he is, it comes across sounding like someone who says…