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Americans Viewed a Record 9.5 Billion Video Ads in April
According to the latest numbers from comScore Video Metrix, a record 9.5 billion video ads were viewed by American online video viewers in April, with Hulu leading the way.
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Life After The Facebook IPO
Six plus years. Two books. One movie. Millions of pages of press coverage. Hundreds of millions of dollars in private funding. Trillions upon trillions of bytes of data. Almost a billion users worldwide. More than $2bn in revenues. The…
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The not-Steve JOBS Act
At the beginning of the year, some of the most influential websites came together in order to raise awareness and, more importantly to them, ensure that a piece of legislation did not become law. While we had heard of the two bills…
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The Week in Review
Headlines from the industry.
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Affiliate Ball New York ASE signs a Beastie Boy, Ice-T & Coco
There is big news and a lot of hype swirling around the Affiliate Ball. Neverblue stepped up their marketing game by securing the “title” sponsorship for this event and will now have the appropriate nomenclature of “Neverblue Presents The Affiliate Ball”.
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Photo and Video: Fastest Growing Mobile App Category
According to recent numbers released by Flurry, photo and video apps make up the fastest growing app category by time per active user. The company also notes the rise of smaller competitors to YouTube in the mobile video category.
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Digital Moms vs. Digital Dads: Online, Mobile and Social Behaviors
Two separate infographics from Nielsen and OnlineSchools.com offer insights into the different ways moms and dads use the Internet, mobile devices and social networks. Moms, for instance, are more likely than the average American to visit Pinterest, while dads have more online friends than moms.
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Google Powered Nearly 7 out of 10 Organic Searches in April
According to comScore’s latest qSearch analysis of the U.S. search engine market, Google powered nearly 70 percent of all organic searches in April, leaving Bing with about 26 percent of organic searches.
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Affinity Launches Next-Gen Display Media & Monetization Solutions Globally
After a highly successful run in the APAC market, Affinity is scheduled to launch its innovative Display Media & Monetization Solutions to the rest of the world at the upcoming Digital Marketing Event – ad:tech San Francisco.
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China Outpaces the U.S. in New iOS and Android Device Activations
According to new data from Flurry, China now leads the U.S. in new iOS and Android device activations, an occurrence that’s been months in the making.
China exhibited year-over-year app session growth of 1,126 percent in the first…
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