By Chandler Galt, social media account manager at Webmarketing123

The heart of sales is social interaction. For decades, sales meant treating a client to lunch or golf and paying for their drinks

Last week, Facebook officially rolled out functional hashtags to offer more engaging ways for conversations on the social network to be discovered and jumped into. As part of the announcement, the company offered four tips for marketers: –

According to eMarketer’s first-ever forecast on global digital and mobile ad revenues for major Internet companies, Google is set to nearly double its mobile ad revenue from $4.61 billion last year to $8.85 billion this year. If the company’s forecasts hold true, this would mean Google will claim 56.0 percent of the $15.82 billion in […]

By Lauren Blecher, social media account manager at Webmarketing123

Social search has arrived. With the release of Facebook’s Graph Search, Twitter’s keyword targeting in timelines, and LinkedIn’s recent search update, the line between SEO and social is blurred at best. This brings us to the realm of social SEO, where Google+ is the oldest player in the game at just 2 years old. If your brand has yet to give the platform a try, now is the time to get started.

Vine, Twitter’s video-sharing mobile app, gives users a simple and amusing way to capture, edit and share six-second videos. If six seconds sounds like an insufficient amount of time for any kind of meaningful storytelling, just remember what 140-character strings of text have done to the world. For marketers, Vine offers a number of benefits, […]

Groupon, which is in the midst of a mini-comeback, is making it known to investors and analysts that it has its eyes on a prize that’s bigger than daily deals: mobile commerce. According to John Pietz at Crain’s Chicago Business, the company is going to highlight this goal at its June 13 annual meeting in […]

ReachLocal, an online marketing company for local businesses, has created an infographic depicting seven popular kinds of social media fans that businesses should know about. The company says understanding these different types of consumers on social media, companies can determine the best type of content to engage them with. Here are the seven types of […]

Facebook has heard marketers’ requests for a simplified lineup of ad products by promising to streamline its current stable of 27 ad units to fewer than half that number in the next six months. “As the services we provide to marketers have grown, so have our new products; while each product may be good on […]

If a brand is targeting the mom demographic with mobile campaigns, it’ll want to pay particular attention to their advertising efforts on the weekends. According to recent report from Jumptap, mothers’ use of mobile devices is dramatically higher than the average U.S. consumer’s usage on Saturdays and Sundays. Jumptap’s MobileSTAT (“STAT” stands for “simple targeting […]

By Shannon Duffy, vice president of marketing, Salesforce’s Data.com

Think of the last time you engaged with a company. What was on your mind? Chances are there was a very specific thing you were seeking