Larry Riggs

• What You Need to Know about Co-Mailing

  Understanding economics of co-mailing can be confusing

• What You Need to Know about Co-Mailing

  Understanding the economics of co-mailingt can be confusing.

• Direct Marketing | Print

  Mailers OK With USPS Rural Post Office Plan

  At least one mailer group welcomed the U.S. Postal Service’s plan to reduce hours and services at rural post offices around the country.

• Email

  Leveraging Dynamic Content in Email Marketing

  Relevancy is crucial for getting results in email marketing.

• Direct Marketing | Print

  Hunting License DM Activities Increasing

  A trade association for hunting enthusiasts and gun manufacturers is helping states use direct and social media to promote hunting license renewals.

• Direct Marketing | Print

  Pointers for Buying Hispanic Marketing Data

  Now may very well may be the time for marketers to take a look at this ethnic market

• Direct Marketing | Print

  Real Estate Broker Sees Postcard Responses Rise 46%

  Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%, after increasing his direct mail spend by 36% over the last two years.

• Direct Marketing | Print

  Mailers Cautiously Laud Senate Postal Bill

  Mailers were cautiously pleased that the Senate passed its postal reform bill but see work ahead.

• Email

  Email List Building Tips for Publishers

  Here’s tips magazine publishers should keep in mind when trying to build and grow their email marketing files.

• Direct Marketing | Print

  Five Ideas for Better Direct Mail

  Cutting direct mail completely out of marketing plans isn’t the most effective way to go.