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  • Social Media Luring More Marketing Dollars

    While social media marketing is still considered more of an emerging area, various surveys reveal that marketers are pushing more of their budgets into this channel.

  • Team202 has just launched their new tracking platform known as Tracking202 Pro

    Team202 has just launched their new tracking platform known as Tracking202 Pro. It is fully integrated with the main PPC engines (Google, Yahoo, MSN) and also with the affiliate networks giving affiliates an amazing level of analytics they couldn’t get before with regular Tracking202 and Prosper202

  • Tropicana Incentive Helps Preserve Rainforests

    Tropicana, the company that grinds its orange rinds into animal feed, is playing to American’s green sensibilities by encouraging people to purchase its products to help protect endangered rainforests.

  • Affiliates Are from Mars. Arbitragers Are from Venus.

    Here’s a tough question to answer truthfully. If you met an advertiser, especially a newer advertiser (it could be one with items for sale or who is collecting leads), and you didn’t stand to earn money off them, would you…

  • Margin vs Market Share

    Often topics in the business world fall out of favor once the next great mantra comes along, either replacing and/or refuting the last . One week it might be “Who Moved My Cheese?” the next “The Four Hour Work Week.” Some…

  • Ad Spending in 2008 Down 2.6%

    According to The Nielsen Company, total advertising spending in the U.S. dropped 2.6 percent in 2008, with just two out of 19 categories seeing increases from 2007.

  • Any Way You Cut it, Google Owned February

    Google continued its dominating ways in February as it grew its market share year-over-year, according to comScore, Nielsen Online and Hitwise.

  • Internet = Productivity?

    This is a sample of the popular online destinations that many would consider distracting — especially during the workday.

  • Mobile Access to News and Information Doubles in Popularity

    According to figures released earlier this week by comScore, nearly 22.4 million U.S. mobile phone users accessed news and information (excluding social networking) on a daily basis in January, reflecting a huge boost from last year.

  • The Ins and Outs of Lead Caps on Campaigns

    Many affiliate marketers have experienced the recent trend of lead caps on campaigns. A hot new offer is launched within a network, with a specific number of leads rationed out to affiliates per day.