According to recent figures released by Nielsen Online, total ad impressions dropped 5 percent in May compared to April, with retail goods and services seeing the largest increase and software seeing the largest decline.

There are certain things in life that move us. They drive us to act and express our opinions passionately. Some of those things make sense and can align for social good. Those who want to give their time helping the less fortunate…

American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

The word is out: MySpace has finally lost its crown as the king of social networking sites to Facebook.

According to a recent study released by Futuresource Consulting, 8 percent of consumers in the U.K., France, Germany and the U.S. admit to downloading content illegally from file-sharing sites.

Google unsurprisingly took the lion’s share of the U.S. search market in May, but will Bing’s popularity take a bit out of the search giant’s piece of the pie in June?

Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.

When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.

Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy…