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Saturday is Good for E-mail
Online marketing firm eROI recently reported that open and click-through rates for marketing e-mails in the U.S. were highest on Saturdays for the second quarter of 2006. This finding breaks the trend from prior quarters.
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Aptimus Point-of-ActionTM Advertising Network Teams with AOL for Transactional Advertising
Aptimus, Inc. (NASDAQ: APTM) today announced a relationship with AOL to place targeted performance-based advertising in transactional areas of the AOL network of leading Web brands.
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Big Opportunities in Online Video
Don’t look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content overload, with its forty some-odd channels
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A Tale of Three Duplicities
Last issue you may recall reading “A Tale of Two Duplicities.” Now you can enjoy the third and final saga in this trilogy of Internet shenanigans!
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SPOTLIGHT ON… Anne Mitchell from Surety Mail
Find out how Anne started in the industry
Learn about the origin of MAPS
Gain a better understanding of what it takes to get your mail delivered -
Agencies
Milk Mustache Adds ‘Body by Milk’ Auction
The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens.
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Agencies
Mazda Drives into Cities with Zoom-Zoom Live Tour
Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker’s 10-city Zoom-Zoom Live Tour.
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A Tale of Two Duplicities
This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxious effect on people’s…
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Apple Adopts A Leopard Program
Steve Jobs is one of the premier names in computing. Almost no one else in the business world, perhaps Warren Buffet or Alan Greenspan, have demonstrated Jobs’ EF Hutton-like ability to freeze a room … no, freeze an…
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The Era Of Intent
Business Week ran a cover story last week for their August 14th issue that covered one of the most successful sites, about which many either know so much or so little, Digg.com. Ask almost any Internet technology person, walk…
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