Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could

WHITE PLAINS, NY Heineken USA, based here, kicks off a multi-million-dollar promotional campaign in late May to support its sponsorship of New Line Cinema’s

ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version

This year promises to be an interesting – if not exciting – one for marketers. A robust economy, low unemployment, and low interest rates are driving

77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That’s

Alize. There is a good chance you haven’t heard of it. It’s a premium liquor that blends passion fruit with cognac. I can tell you Alize is delicious

It wasn’t enough to make Clamato virtually clam free. The Mott’s, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable

I recently spotted this headline on a convenience store billboard: “Our Coffee is Fresh or It’s Free.” Get real, I said to myself. I want it fresh or

Lee Has Des igns on Web New York- based Muffin-Head, newly acquired by DVC Interactive of Morristown, NJ, just inked a deal with Lee Jeans & Sportswear

We all see the news reports – coming thick and fast these days – announcing that yet another promotion agency has surrendered its independence in search