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Sealed Vs. Open Keyword Auction
If you have ever seen a mortgage lead form, you will know that one of the drop downs deals with the potential borrower’s credit. Not being a mortgage banker or broker, it would seem reasonable to believe that those on the lending side would only want to…
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A Giant In The Making
Could a company that generates per year what a similar company does per month, one whose market cap equals that bigger company’s quarterly revenues, be considered the “next” iteration of it? That appears to be the question that CGI Holdings Corp…
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Agencies
P&I Postscripts
HYATT HOTELS CORP.: has rolled out Hyatt Gift Cards, which can be used toward overnight stays and hotel services, including spa treatments, golf and restaurants. The gift card, which launched last week, can be loaded with up to $500. Starting today, …
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E-tailers Prep Promos for ‘Cyber Monday’
Online retailers are prepping for a rush of shoppers to hit their sites next Monday, a full three days after brick-and-mortar retailers’ traditional holiday shopping kickoff on Black Friday. Online retailers will host promotions and price cuts on Nov. …
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DM Pimping Cartoon V7
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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The Blurring of Search and Media
That Ad:Tech might have felt crowded, overlapping, and utterly confusing – reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the…
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The Ownership of Traffic
The first half of A Crash Course on the Digital Marketing Vendor Landscape, the basis to last week’s two part Digital Marketing 101, focused on the different types of internet advertising and the companies that operate in them. The second half…
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Mountain View Accepts Google’s Free Wi-Fi Internet Proposal
The Mountain View City Council on Tuesday night gave Google the green light to begin building a wireless network in their city, in which the search giant is based. The City Council unanimously ratified a five-year property lease required for the construction…
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Lew Ranieri has joined ROOT Markets
Lew Ranieri has joined ROOT Markets, the first financial exchange for consumer leads. As you might know, in the 1980s, as Salomon Brothers’ head of mortgage trading, Ranieri created the trillion dollar mortgage-backed securities market…
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Friendster Seeking New Friends, With Little Success
In the midst of its decline, online social network Friendster has made attempts to increase its waning popularity through methods that have not been received well by some. Friendster said that the company recently kicked off a “reminder” promotion…
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