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  • Google Making Headway into Video Ads

    Last week Google announced that they would begin selling click-to-play advertisements to advertisers in the U.S., Canada, and Japan. It will be a computerized auction service that will allow marketers to place these video…

  • Google Captures 50% of April Searches

    According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%…

  • SPOTLIGHT ON… Scott Rewick from Next Internet

    – Learn how Scott started Netblue
    – Find out what happens late at night when you’re playing poker with
    billionaire Ebay founders
    – Discover how Scott is funding companies

  • Edu-adventures: Connecting Two Worlds

    This week marks the third year that Eduventures, a market research and consulting firm for education institutions, has put on their Competing in Higher Education tradeshow. With only a handful of lead generation firms at the show…

  • Edu-adventures: Education Lead Generation Landscape

    Part One of this piece on the recent Eduventures conference in Boston sets the framework for the information below. It tells of the unique nature of the conference as it brings together, not necessarily by choice, two very different…

  • Kodak Launches Pirates Promo, Sweeps

    Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.

  • Baja Fresh Rolls Out New Loyalty Program

    Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food.

  • Hardware Makers Against Net Neutrality Laws

    Software and Internet firms have voiced their strong desire to see legislation regarding the issue of Net neutrality, but this has not changed what hardware makers think about the matter. Last week, a group of major hardware makers…

  • Pepsi, Motorola, and Yahoo! to Offer Video Ringtones

    Yahoo! has always had a strong desire to offer its users an increasing amount of unique content, and they seem to have found a niche that has been virtually untapped thus far. The trio of Pepsi, Motorola, and Yahoo! Music will soon offer…