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  • 2008 Cause Marketing Planner

    Pick Your Partners Walk for the kids? Support the local library? PROMO’s Annual Planning Guide will help you choose cause marketing partners from worthy organizations.

  • DMA Recruiting Members for Interactive Research Forum

    New York, NY, December 19, 2006 – Delivering on its commitment to
    provide insight into the latest trends and best practices in the direct
    marketing process, DMA (www.the-dma.org) has launched the DM Research

  • Women Taking Over Our World?

    AdFemme.com features the “Ad Femme of the Month”, an interview with a successful woman in interactive advertising, each month. Every interview includes the question: On a scale from 1 – 10 how do you think the women in our industry are treated? -10 being the…

  • Spam Grows Up in 2006, Eyes a Big 2007

    MessageLabs recently released its 2006 Annual MessageLabs Intelligence Report, which discusses its analysis of the spam, virus, and phishing attacks in 2006, and looks forward to 2007.

  • Google Not Embraced in Booming Russia

    Though Google is a search and advertising behemoth stateside, it has had its share of problems mimicking this dominance overseas, and Sergey Brin’s own motherland, Russia, is no exception.

  • Top Search Terms of 2006: Four Different Takes

    The line “Top Search Terms of 2006” has a certain ring to it. It’s always interesting to get a glimpse into what searchers were most eager to see or read about online, and top search terms are a nice way of summarizing that…

  • Search Marketing Gets More Expensive

    According to the DoubleClick Performics 50 Search Unit Trends Report, search marketers saw their costs rise during the third quarter of 2006. The average cost to a search marketer who purchased a keyword for the quarter…

  • DMA Reports Increased Internet and Catalog Holiday Sales

    The Direct Marketing Association
    (DMA) today released a white paper on holiday shopping reporting the
    average combined Internet and catalog holiday sales are 8.3 percent…

  • A Look into the World of Payday Loans

    You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

  • Captured: Experian Interactive Media Test

    A little more than 18 months has passed since Experian Interactive acquired LowerMyBills, the top online mortgage banking lead generation firm, for $380 million in May 2005. And, almost a year and a half has passed since Experian…