You are probably dismissing good leads in ways you never thought possible. The purpose of this two part article (part two coming next week) is to turn the spotlight on some of the most common problem areas for you to inspect and provide a solution to improve your lead quality.

Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.

U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc.

9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.

Venus, the female shaving brand, is set to auction off a pair of Mariah Carey look-alike legs.

Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.

The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?

High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.

In the midst of all its other morsels of juicy happenings, Google has inadvertently (or cunningly) reminded the Web of its seemingly inevitable dive into the office productivity suite realm. This time it’s a presentation product…

It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…