General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association

DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24

In less than two weeks, from February 21, 2007 through March 5, 2007, the Dow Jones Industrial Average lost more than 700 points, or almost six percent of its value. In the week and a half since, the Dow has gained less…

Mortgage banking as a whole has played a significant role in the Internet advertising landscape. It provided the catalyst and platform for LowerMyBills’ $380 million purchase and NexTag’s estimated $90 million…

New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

The annual NCAA men’s college basketball tournament known affectionately as March Madness has long been based solely on the television platform for both viewers and advertisers. However, with the undeniable advent of online…

In an apparent effort to stem the tide of bogus spam complaints, email marketer David Linhardt and his company e360insight last week launched a salvo in the battle against people who claim “spam” and attempt to have…

According to “The Domain Name Industry Brief, March 2007” released by VeriSign, there is now a base of 120 million registered domain names across all top-level domains (TLD). This is a 32% increase from the 2005 figure.

The time has finally come for Google to fulfill all the buzz about its entrance into the television advertising game. According to sources, the search king has been testing out trial ads with a few partners and advertisers in Concord…

New York, March 6, 2007 — In the wake of its release of benchmarks and best practices on creative in direct mail, “Getting Creative with Direct Mail,” and its Platinum Sponsorship of the 29th Annual Caples…