Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.

Jon Morris is the founder of Internet Marketing Initiative, which is a search engine marketing firm. He claims that if advertisers using Google’s ad platform knew what they were doing, they would save themselves $2.1 billion…

New York, NY, March 28, 2007 – Improving Web site performance through analysis is at the heart of the Web Analytics Track during the upcoming Annual Conference for Catalog & Multichannel Merchants…

Content creators offered daily, weekly, monthly and annual cash prizes up to $25,000

Pop Commerce Platform Helps Digital Agencies Take the Guesswork out of Viral Marketing

I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is “unfair or deceptive advertising.” The

We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive…

At the Confidential, we loathe to criticize incentive marketing in general. In some ways, we feel a strange duty to protect and promote our own, not to mention that many of our sponsors have, and continue to, make their living…

Adknowledge and STE Corporation Form Partnership for Distribution of AdStation to Customers

In the mid 1800’s John D Rockefeller founded Standard Oil, which later became the foundation for almost the entire oil industry. He created the first real national corporation, and later, the first international corporation. There…