According to a recent study released by eMarketer, worldwide video game advertising spending will grow at a compound annual growth rate of almost 23% to reach $1.938 billion by 2011. This figure was $692 million in 2006, and…

Each week, the Confidential includes tips from some of the best known faces in the industry – if not figuratively, certainly literally as their wonderful mugs adorn the bottom portion of the newsletter. When I started in Internet…

In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

South Florida, April 1, 2007 – In a galactic first, Unique Leads has announced the introduction of the Free Brain Scan Offer, a world-wide company exclusive. Being launched today, this offer is not limited by geo-targeting, there are no…

Last week I received a rather bizarre request. According to the sales department at our company, we had a new client, and I was needed to review the contract and the creative. This is normal protocol in the company, but the…

One of the most competitive markets on the Internet for a low cost, general interest product is the government grants information market. It’s filled with people looking for free money from the government, and the level of marketing…

MediaTrust today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a host of industry-leading…

After thinking that the incentive space might have slowed down, last week’s analysis showed that if anything the opposite has occurred. Despite the competition on display, ongoing challenges with email marketing, and…

This past week, the Internet’s version of an arms race launched. It started exactly a week ago with articles similar to that published in MediaPost stating, “Microsoft/DoubleClick Deal Seems Likely.” Four days later, the likely deal…

According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.