-
Black Friday Online Sales, Searches Up, Average Spending Down
Despite the lingering cloud of economic turmoil covering most of the U.S., the realm of e-commerce seems to be doing just fine, thank you. According to comScore, Black Friday saw a big boost compared to the same day last year.
-
Internet Ad Revenues Creep Up in Q3 2009
The latest report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) show that Internet advertising revenues increased in the third quarter compared to the second quarter, a “hopeful” sign.
-
Small Businesses Spending More on Search, Less on Google
According to data from WebVisible, a local advertising service company, small businesses are allocating more of their budgets toward search advertising in the third quarter of 2009.
-
BLOOSKY INTERACTIVE ACQUIRES TRACKING202
Bloosky Interactive, a privately-held multi-channel marketing company, announced today that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky€™s standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
-
Moss Networks Brings Speed Networking to Affiliate Convention LA!
Moss Networks (www.mossnetworks.com), the PR, marketing, and event production powerhouse, is excited to be hosting and producing the highly anticipated Speed Networking sessions at the upcoming Affiliate Convention show taking place Dec 3-4 at the Hyatt Regency Century Plaza in Los Angeles.
-
Agencies
Loyalty Programs Undergo 2010 Facelift
Next year, loyalty programs will undergo a double facelift
-
Agencies
P&I Postscripts
PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5
-
Mobile
On the Move
“Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users’ handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project
-
Online Goes Mainstream
To paraphrase Homer Simpson, interactive marketing is there anything it can’t do? Well, yes, and that’s why spending on U.S. digital marketing will make
-
Agencies
As Expected, More Shoppers Spend Less Over Black Friday Weekend: NRF
To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend
Author