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Shameless LeadsCon Plug – Call Verified Leads
Almost six months have passed since our last series of articles profiling key themes in lead generation. Our well meaning articles did contain a slight bit of disingenuity, as they specifically covered themes that correlated with topics being discussed at…
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DealFun Announces BuySafe Program Insuring Every Purchase
Ontario, CANADA (August 4, 2011) – DealFun.com, the newly launched shopping-auction site, has an exciting announcement that deal-conscious online shoppers will love. The site has been added to the select list of BuySafe Guaranteed merchants, giving consumers complete confidence that their…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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SiteScout Introduces AdBuilder Tool, Enabling Social Media Integration and Dynamic Geo Macros Into Display Ads
Toronto, Ontario (August 2, 2011) – SiteScout has now made it possible for advertisers, on their media buying platform, to easily create dynamic display ads with integrated social media widgets.
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Android Owns 48% of the Global Smartphone Market
According to recent numbers from Canalys, Android leads the global smartphone market, while Apple’s iOS leapfrogged Nokia’s Symbian platform to take second-place honors.
Overall, more than 107.7 million smartphone units…
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2011 Pro Award Winners
Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Globalizer to Host an Exclusive Event in between ASE and LeadsCon – Home Run Derby @ Citi Field
Last year Globalizer invaded Fenway Park, this year they are taking over Citi Field!
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435% Improvement in Facebook Ad Campaign Conversion Rates When Targeting Existing Fans
According to TBG Digital’s “Global Facebook Advertising Report: Q2 2011,” marketers would do very, very well to run Facebook ad campaigns targeted at existing fans versus targeted at non-fans.
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Increased Email Volume Pushes Down Email Open Rates
MailerMailer’s latest “Email Marketing Metrics Report” analyzes the current email marketing trends and offers some suggestions for marketers to improve their email marketing campaigns. Among the findings in the report is that email open rates have declined partly due to the increasingly large volume of emails…
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