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Shameless Plug – Daily Deal Summit West 2011
All this talk of the daily deal space has reminded us that we have not had a proper shameless plug in quite some time – no solo emails, no major plugs in articles, or the like. Well, it’s time to rectify that. We expect to see you two weeks from today in San…
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Too Big to Fail or Too Big to Succeed
Talk of a bubble has faded somewhat. It’s still not far from people’s minds, but something in the discourse has shifted. Companies are still seeing tremendous valuations, from the billion dollar Airbnb out west to ZocDoc out east, acquisitions…
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Android Continues to Grow Its Market Share, 82 Million People in the U.S. Owned Smartphones in July
According to comScore, Google’s Android mobile operating system crossed the 40 percent threshold during the three months ending in July. Also, more than 82 million people in the U.S. owned smartphones during this period.
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For Love or Money
Our industry has struggled with many things. The performance marketing and cpa network in particular continue to fight for legitimacy and prove that businesses in the space offer a long-term value proposition. The reason it struggles is because…
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Facebook Doubles Down… Just Not in Deals
Facebook and news headlines go together like CPA Networks and claims of top offers or fast payouts; one just seems to come with the other. The question for Facebook is not that they were featured but what that feature focused on – IPO claims, user…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Paid Search Is Bigger Than Radio, Outdoor and Cinema Advertising
Using data from Efficient Frontier and MAGNAGLOBAL, KISSmetrics put together an insightful infographic titled “The Future of Paid Search: Google, Bing & Beyond.” Paid search is compared to other mainstream forms of advertising in the infographic, and Google and Bing are compared.
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Marketers Still See Display Advertising as Important, Place Bigger Emphasis on Social Media
Bizo, a business-analytics company, recently shared the results of a survey of in-house and agency marketers. Among the key findings is that marketers view display advertising as important as they did last year, and that social media is set to get more attention from marketers.
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Apple iOS Maintains Significant Lead in CTR; Google-Motorola Positions Android to Gain U.S. Real Estate
Jumptap’s MobileSTAT (Simple Targeting & Audience Trends) report for August shows that Apple’s iOS continues to hold its dominant lead in mobile operating system click-through rates (CTR).
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65% of Online Adults Use Social Networking Sites and Most Like the Experience
A recent survey from the Pew Internet & American Life Project finds that nearly two out of three online U.S. adults say they use a social networking site, with most describing their experiences in positive terms.
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