Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
From the "Good Life" to "Dumb Ways to Die," marketers share their favorite campaigns of 2013.
From the "Good Life" to "Dumb Ways to Die," marketers share their favorite campaigns of 2013.
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.
A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.