There’s Room for Improvement in B2B Retention: Survey
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!
Millennials prefer texting over email, phone and social media to communicate with businesses, according to a survey by OpenMarket.
Learn 5 secrets to engage and excite webinar attendees.
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.