Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

Editor’s Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies

Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with

I know this campaign is old, but I still think it’s great. That’s how one industry expert apologetically offered his nomination for Best Overall Promotion

It was tough making those first phone calls the week after Sept. 11 as I set about writing this month’s feature story. How could I possibly ask people

Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom’s original character: Walt Disney himself. The 100

Editor’s note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn’t seen

Who says it’s a bad time to start an agency? The principals at Launch55 certainly don’t. In fact, this trio of marketing veterans believes there’s no

James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.