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  • Customers Acquired via Facebook Ads Are Slightly More Valuable Than Those Acquired via Google Ads

    According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer’s first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are…

  • Tuesday Is the Best Day to Deploy a Facebook Campaign

    A report from Yesmail titled “Using Digital Market Intelligence to Drive Multi-Channel Success” examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most…

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • 867-5309 Leadgen

    One of the bigger topics taking place in lead gen is the idea of moving beyond the lead. As we wrote about in our “What Is Lead Gen” piece, it’s all too easy to confuse lead gen with a form. It’s not about a form. It’s about intent.

  • Run Don’t Walk. The Facebook Exchange

    Not that I proclaim to be always on-top of the news, there is one news story whose significance definitely escaped me. Perhaps it is because the name sounded just as vague as many other announcements. Or maybe because it was…

  • Tablet Penetration: 47% by 2013

    According to the Online Publishers Association (OPA), in collaboration with Frank N. Magid Associtaes Inc., tablet penetration is expected to reach 47 percent by 2013. This would reflect a rather large increase from the 31 percent penetration tablets have in 2012.

  • CommerceGate Partners with Cupid PLC as Global Payment Processor

    Barcelona, Spain (June 21, 2012) – The leader in international billing and payment processing CommerceGate (www.commercegate.com) today announced a new partnership with Online Dating giant Cupid PLC (www.cupidplc.com).

  • The Truth Comes Out. HitPath Lawsuit against Cake Marketing Settled with a Federal Injunction

    New Orleans – June 20th, 2012 HitPath® the enterprise level, Performance Marketing tracking solution announced today that it had resolved its federal lawsuit against Accelerize New Media, Inc. d/b/a Cake Marketing and two affiliate networks.

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • The Lead Gen Series Part 2: “Who Pays?”

    Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…