Twenty-three months ago ValueClick made a move that consolidated the affiliate marketing space by picking up Commission Junction. The deal, worth approximately $58 million, left many people wondering why ValueClick would choose to purchase another affiliate…

When they opened their doors in 1997, Amazon made $147,000. By the end of 1998, they earned $600,000 rising to $1.6 billion by 1999. At the end of 2000, Amazon generated $2.7 billion in revenues. During the boom years, Amazon managed to go from nothing…

A captivating and successful Pay Per Click affiliate implementation encourages Internet visitors to leave a site through a profitable exit route, while still ensuring they will come back for return visits. Accomplishing this goal means integrating…

As the Co-Registration space gets more and more crowded, one basic law continues to prove itself, over and over again: As any space gets more crowded, the amount of businesses giving said space a bad name will rise exponentially.

Hotel chains are stepping up to aid those devastated by Hurricane Katrina, and offering loyalty program members extra incentives to do the same. Starwood Hotels & Resorts Worldwide, Inc. is offering members of its loyalty program, Starwood Preferred …

One excellent way to begin building quality links is to list your site in Yahoo and in the Dmoz Open Directory. DMOZ and Yahoo are Very Important Listings! These human based directories have a lot of influence over ranking and are crucial…

Back in July, I wrote an article about Google’s new changes to its AdWords program. The changes were intended to both simplify keyword management as well as give advertisers more control. The AdWords keyword status system was simplified to either…

This week saw one of the more unexpected and larger transactions of the year. After two week’s of little news on the acquisition front, one of Japan’s largest internet firms, Rakuten, announced its intent to purchase affiliate network pioneer and last…

Anyone who has not been in a cave without any form of media has seen the almost incomprehensible destruction the waters have had on parts of Louisiana and Mississippi. For many reasons, this tragedy is unlike any other most of us have ever experienced…

Pittsburgh, PA – August 30, 2005 – Direct Response Technologies, Inc., (DRT) a leading provider of online media and technology solutions, received a motion from PrimaryAds, a client utilizing…