NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …

For better and worse, our industry possesses some unique traits that, at the moment, enable a variety of employees to effectively live two work lives. With one group, the biggest threat does not involve trade secrets and conflict of interest so much as the precedent it sets.

Google Inc., the world’s most widely used online search engine with a market cap hovering $90 billion, yesterday bowed to the demands of a British company just a fraction of its size

I have a confession to make: a few months ago I glimpsed into the future and decided not to tell anyone about it. I wanted to keep all the mind-blowing revelations for my company and myself even though it could have benefited just about everyone in online marketing.

Kowabunga! Announces MyCPAnet, a Next-Generation Cost-Per-Action Internet Affiliate Network Software That Provides the CPA Network Industry with a Unique Technology Solution…

Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).

Abbreviation for Cost-Per-Click. CPC is the agreed upon cost charged to the advertiser by the site’s publisher each time a visitor clicks on the advertiser’s ad (link, banner, etc.).

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

Affiliate Marketing on Search is a widespread method of online marketing, in which an affiliate gets compensated for every visitor, subscriber and/or customer he or she delivers to the merchant or website.

Two formerly highflying stars of the Adware world are laying off workers. What could cause this, especially in the most lucrative time of year in one of the hottest growth industries?