Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis

The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay

It’s not always intentional, but it seems that whenever I go to a tradeshow, despite my best efforts, I end up writing an article about it. That certainly happened as a result of my last trade show experience. It involved a visit to New York City for Advertising Week.

NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …

Affiliate Marketing on Search is a widespread method of online marketing, in which an affiliate gets compensated for every visitor, subscriber and/or customer he or she delivers to the merchant or website.

Two formerly highflying stars of the Adware world are laying off workers. What could cause this, especially in the most lucrative time of year in one of the hottest growth industries?

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

If you made it to the end of last week’s Digital Thoughts, you will have read that other companies are waiting to take your talent, and you’re the only one that can prevent that.

For better and worse, our industry possesses some unique traits that, at the moment, enable a variety of employees to effectively live two work lives. With one group, the biggest threat does not involve trade secrets and conflict of interest so much as the precedent it sets.

Google Inc., the world’s most widely used online search engine with a market cap hovering $90 billion, yesterday bowed to the demands of a British company just a fraction of its size