Internet marketer DoubleClick, Inc., New York City, acquired direct-marketing research firm Abacus Direct Corp., Broomfield, CO, in a deal worth $1 billion

“A Heineken and an Amstel, thanks.” The couple by the bar won’t be found slugging $1.99 six-packs on the couch at home; they’re too busy working and working

After decades of keeping the smooth, white, plastic surfaces of its classic products pristine, Wiffle Ball, Inc., has gotten into the promotions game.

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain

As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),

“Honey could you pick up a quart of milk and a line of credit on your way home tonight?” That’s not as odd as it sounds, ever since PremiereGroup put

Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client

It’s one of the oldest confrontations in the annals of mankind: The scolding parent versus the child with the messy room. Surprising that it didn’t inspire

Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on