AGs contend ads, matchbooks still target kids.

POPAI’s new measurement study gives P-O-P a leg to stand on.

Sponsors target niche properties and activate, activate, activate.

Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were

Rug Cleaner Consumer Profile

Promotional product spending again posts double-digit gain.

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits