Get organized. Whether it be in categories (Yahoo!) or AdGroups (Google), it is important to have all of your keywords placed in logically themed groups. There are endless ways to group keywords, but usually, I see keywords…

As users become more familiar with their favorite sites, it logically follows that they will have less and less use for a search engine. In fact, comScore’s 4th quarter 2005 survey found that it was the first quarter since this data has been…

Like the medieval monks who transitioned from illuminated manuscripts to the Gutenberg press, or the town criers who were superceded by Poor Richard’s

HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won’t be there in person, but Entourage will have plenty of presence

So you’ve developed a core list of keywords to bid on, now what? Filter what you currently have. After I develop my core list of keywords, I like to go through my list to double check that I do not have any keywords that…

What should you do to find the best affiliates? Should you accept just anyone who is interested? When you work to recruit affiliates, find the best possible people. With the proper work, you can find affiliates who will

It was the mid 1990’s and, being a fresh college graduate, I was talking shop with friends in the middle of the night in a half empty bar. The stranger beside us let us know that he was an executive from CBS, even though no one had

PageRank has garnered a lot of attention, and the continuous updates to PageRank seem to indicate that things are going through a slight change. Sites that were once ranked lower have risen, while sites that used to be

Analyst firm Parks Associates released a new report indicating that there will be growth in digital media segments with new categories such as in-game and mobile advertising to offer the highest gains.