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  • Understanding New Restrictions on Advertising GI Bill Benefits

    By Jonathan L. Pompan and Andrew D. Price, Venable LLP

    Lately it seems like every aspect of advertising and marketing targeting the military is ripe for generating positive public relations in the name of consumer protection. In a new and aggressive move, in December, the Department of Veterans Affairs (“VA”) announced it had registered the term “GI Bill” as a trademark or brand with the U.S. Patent and Trademark Office. Advertisers of education opportunities to servicemembers and veterans need to take into account this important development intended to help protect servicemembers and veterans.

  • Infographic: ‘The State of Real Estate SERPs’

    RealGeeks LLC, a provider of IDX real estate websites, has created an infographic about Google search engines results pages (SERPs) for real estate websites owned by independent real estate agents. “The current state of real estate SERPs is a little disturbing,” RealGeeks notes. “Large national brands are dominating the SERPs, keeping the smaller sites — […]

  • Groupon’s Suitors: Google, eBay, Amazon, American Express, Yahoo, Microsoft or Facebook?

    Wall Street obviously has a hankering for Groupon to be purchased by another company, but the prospects of that happening don’t look bright. Sure, Groupon is cheap and has been cheap for a while now, and yes, it’s worth about $2.9 billion, has $1.2 billion in cash and owes merchants about $573 million. It’s a […]

  • RadiumOne Enables Advertisers to Retarget Using Hashtags and Cookies

    RadiumOne is giving advertisers the ability to retarget users with ads across the Web with the use of hashtags and cookies. This “cross-Web hashtag ad retargeting” is a bit complicated, but it’s worth wrapping your head around. “Basically, we’re just intelligently going out and targeting what people are already having a conversation about,” says Gurbaksh […]

  • Busting the 4 Myths of Facebook Marketing

    Myths are all around us, and the realm of Facebook marketing is not immune. Facebook has become the go-to social media platform of choice for many marketers, who become feverish with getting more likes, passing 1,000 followers or building an app. In the process, Twitter, LinkedIn and YouTube have become neglected, while a Facebook posting […]

  • Groupon CEO Andrew Mason Doesn’t Comment on Google Rumors, Mentions Dynamic Pricing

    Groupon CEO Andrew Mason took to yet another stage today at the Mobile Loco conference in San Francisco. The embattled face of the daily-deals giant wasn’t very garrulous. Fast Company’s E.B. Boyd asked Mason about the rumors that Google is considering another attempt at acquiring Groupon. “We never have and never will comment on any […]

  • Twitter Replaces Instagram: Pinterest Pins Now Appear Within Tweets

    In the aftermath of the recent Twitter-Instagram drama that saw Instagram prevent Twitter from properly displaying its filtered photos within tweets and Twitter introduce its own set of photo filters, it seems the microblogging service has found a sort of replacement for Instagram

  • The 6 Things You Don’t Know About Running a Daily-Deals Website

    For those individuals and companies looking to enter the daily-deals industry and steal market share from Groupon and LivingSocial, here are six things you should know, courtesy of Marc Horne, co-founder of DailyDealBuilder.com: 1) launching a successful daily-deals site doesn’t happen overnight; 2) you don’t need venture capital and investors to back you; 3) not […]

  • Facebook Gifts Opens up to Everyone in the U.S., Could Make the Social Network $1 Billion a Year

    Facebook Gifts, which launched in beta mode back in September, is now available to all the social network’s users in the U.S. As part of the rollout, Facebook is allowing users to make charitable donations to a number of nonprofit partners. The social media platform is also adding a section for wine. According to rough […]

  • What Marketers Should Learn From Twitter’s Recap of 2012: Trends, Hashtags, Conversations

    Twitter is offering everyone a recap of the year’s most interesting and noteworthy tweets, users, conversations and more. “2012 Year on Twitter” is the social network’s interesting and nostalgic glance back at the past year. It also holds some gems for marketers and businesses to know about as we head into 2013. Hashtags and trends […]