April Berthene, Author at Chief Marketer

GenAI powers eBay’s new seller tools

EBay’s casual sellers need sophisticated tools. And generative artificial intelligence is the vehicle to get that job done. That’s what the marketplace giant determined last year when it started doubling down on investing in the seller experience for its casual sellers, said Xiaodi Zhang, vice president of seller experience at eBay. Most recently, eBay debuted […]

Shopper/Retail

Four retailers named top customer experience brands

Average customer experience quality falls to record low, according to Forrester’s annual index. Chewy, H-E-B, Zappos and Etsy ranked in the top 10 brands for having a top customer experience, according to Forrester Research Inc.’s 2024 U.S. Customer Experience Index released in June. The annual index evaluates 98,363 consumers’ perceptions of 223 brands across 13 […]

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Target looks for a new CMO

Target’s chief marketing officer Lisa Roath will move into the role of chief merchandising officer of food, essentials and beauty in early 2025, the mass merchant announced in June. Target is looking to hire externally for its next chief marketing officer. Roath will continue as chief marketing officer until Target replaces her. Roath […]

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Does Amazon Prime Day matter?

The Prime Day summer sale is now in its 10th year and is one of several annual Amazon sales. Brands need to offer their own compelling discounts to stand out on this massive shopping day. Retail giant Amazon.com Inc. confirmed it will hold another Prime Day sales event for its members on July 16-17. This […]

Shopper/Retail

Facial brand Face Haus debuts new AI skin analysis tool with Perfect Corp.

Skincare brand and facial bar Face Haus recently added an artificial intelligence skin analysis tool called Skin IQ into its service option at its facial bars. The personal care brand is taking a different approach to growth and looking to “key partnerships” to expand its brand, instead of the typical growth path in opening dozens of […]

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Loyal shoppers will matter more this holiday season

With increasing digital marketing costs, retailers will need to tap their loyal shoppers for 2024 holiday sales, predicts Salesforce. Retailers will tap loyal shoppers to avoid increasing digital marketing costs this 2024 holiday season, ecommerce platform and technology provider Salesforce predicts. This is one of Salesforce’s five 2024 holiday season shopping predictions, which are: Salesforce […]

Shopper/Retail

Marketers tasked to do more with less as budgets dip

Marketers across industries have less budget to work with in 2024 compared with 2023, according to a newly released survey of 395 global chief marketing officers by research firm Gartner. Marketers report their 2024 budgets dropped to 7.7% of the company’s revenue, compared with 9.1% in 2023, and 9.5% in 2022. Gartner surveyed marketing decision […]

Shopper/Retail

Michaels EVP on Taylor Swift, why it sells on Amazon, that new handmade marketplace and launching a retail media network

Operating a retail media network is in the cards for craft retail chain Michaels, said Heather Bennett, executive vice president of marketing and ecommerce at the Retail Innovation Conference in June. The chain previously dabbled with operating a retail media network but did not move forward with the initiative — as many of the products […]

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How a brand turned a Today Show flop into lemonade

ScanMyPhotos missed the opportunity to convert thousands of Today Show viewers into customers because its prices were too high. After listening to feedback and lowering its price, sales have escalated. Thousands of consumers flocked to ScanMyPhotos.com after the Today Show featured the photo-digitizing business as a Mother’s Day gift option on May 9. But only […]

Shopper/Retail

David’s Bridal: loyalty program members spend 30% more than average shoppers

Three million shoppers have said “I Do” to becoming members of David’s Bridal Diamond loyalty program — just a few years after it launched in late 2020. Average sales and transactions by loyalty members are 30% higher than the company’s typical shoppers, Kelly Cook, president of brand, technology and finance told attendees at the Retail Innovation […]