As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to …

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …

STARBUCKS COFFEE CO: and RBC Royal Bank are out with a new hybrid card that blends an RBC Visa card with the re-loadable Starbucks Card. The Starbucks Duetto Visa Card, offered in Canada, gives customers the opportunity to pay, reload, earn point and …

Me guy was waiting for you girl to call. No happen. You Publisher was waiting for me Affiliate Manager to call. Yes happen! Actions getting you freaks and nice crystal and big home for chitlins.

What’s the method to your madness? I know for me, it’s relationship marketing. Here are five marketing methods guaranteed to help you grow profitable and satisfying partner relationships.

A little more than one week ago a press release went out that seemed as though it should have generated more interest than it did. The company behind the release, Snap.com, offers a product unlike any other on the market.

Me guy was waiting for you girl to call. No happen. You Publisher was waiting for me Affiliate Manager to call. Yes happen! Actions getting you freaks and nice crystal and big home for chitlins.

Not too long ago, a MediaPost article spoke about the author’s trials and tribulations as a result of spyware on his machine. I don’t remember the exact story – I certainly tried finding it albeit not that extensively – but it certainl

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

I hate to be the bearer of bad news, but innovation has all but disappeared from our industry. In this case, I’m not speaking of technology innovation but offer innovation.