Writing about work portability, but more specifically flexibility of location, reminds us of what a friend calls the “workcation”, which as the name might imply comes from combining work and vacation. It’s more than just packing up your work from some…

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Performance marketing has always been about that, performance, which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of…

When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that – the media spend. Customer acquisition comes in two parts, though – the end user and the…

Toronto – April 21, 2011 “MUNDO Media today announced that ad network veteran Marc Porcelli has joined as its new General Manager. Porcelli’s years of experience as a publisher and affiliate will take the firm to the next level. MUNDO Media is a performance-based…

Mothers will get noticeably more love this year, according to a forecast from the National Retail Federation. The NRF expects total spending to surpass $16 billion this year.

Facebook served up more than a quarter of all display ad impressions in the fourth quarter of 2010, according to numbers from comScore.

According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.

According to the latest figures from Rhythm NewMedia, a mobile video ad network, mobile video advertising surged by 36 percent in the first quarter of 2011, with in-stream video ads outperforming all other video units.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page