The promotion agencies and marketers I represent ask many questions as they seek practical guidance in this rapidly evolving legal environment. Here’s

Cherry Coke’s first movie tie-in leads Titan A.E.’s marketing charge.Atlanta-based Coca-Cola Co.’s Cherry Coke brand takes its first-ever theatrical plunge

Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online

Consumers are what they wear – a simple fact that has marketers looking to put more logoed apparel into customer wardrobes.Ever since Ralph and Calvin

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should

Step aerobics is so early ’90s. These days, the hottest class in gyms across the country is kick-boxing. The number of kick-boxers rose 65 percent to

ACNielsen, Stamford, CT, has launched “My Nielsen//NetRatings,” an information delivery system for Internet audience measurement and analysis. The service

Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April