Omnicom Group’s technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

Snyder Communications, Bethesda, MD, continued shoring up its many business units by aligning a group of “target marketing services” under one banner,

Ok, so maybe you don’t feel the need to count down the days until the next century. We’re proud of you. This alarm clock and photo frame from Bridgeport,

Hmmm. What do America Online’s 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,

Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,

According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the

Coors Brewing Co. went ahead with an August-through-September campaign despite a court ruling against the beer maker just a week before the campaign broke.

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

Here’s one way to shine on-shelf: UniFoil Corp.’s foil for packaging and P-O-P. Titleist recently redesigned all its packaging using Unifoil materials