Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.

Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four decades. Next month it celebrates by throwing a three-month party for its neighbors.

There’s no silver bullet solution for making a successful pop-up. A long-lasting and meaningful impact is achieved through a combination of four key factors.

Arizona Iced Tea Arizona Beverages owners and brothers chat about the pop-up retail shop opened to celebrate its 25th anniversary.

Some 100 brands are the stars of Facebook's Holiday pop-up shops.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.

Zagat's "Tiny Café" pop-up shop offered samples of mini morsels of foods served by some of New York City's finest restaurants.