2016 PRO Awards Finalists

Awards and PromoNext Header

Flip to Reveal the Finalists for each category.

Best Age-Targeted Campaign

Always Discreet National Launch

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Procter & Gamble
Birdfeeder Happy Meal Box

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: McDonald's
Senior Skip Day Presented by Humana

AGENCY: GMR Marketing
CLIENT: Humana
The NFL PLAY 60 Super Bowl Contest

AGENCY: teamDigital
CLIENT: The National Football League

Best B2B Campaign

2015 Mobile Innovation Center Tour Lucy the Robot

AGENCY: MKTG INC
CLIENT: Ardent Mills
American Express OPEN – The Ones to Watch™ at SEMA 2015

AGENCY: Momentum Worldwide
CLIENT: American Express OPEN
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Pella Commercial Prospecting Campaign

AGENCY: The Integer Group
CLIENT: Pella Windows and Doors

Best Brand Awareness Campaign

Give Extra, get extra

AGENCY: Energy BBDO
CLIENT: Wrigley's Extra Gum
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Stella Artois Sensorium

AGENCY: Mosaic
CLIENT: Stella Artois
The Life is Good Tour

AGENCY: Inspira Marketing Group
CLIENT: Life is Good

 

Best Buzz

Bryce Harper Virtual Reality Experience

AGENCY: OMD
CLIENT: Gatorade
Cannes We Meet

AGENCY: Virool
CLIENT: Virool
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines

AGENCY: MAC Presents
CLIENT: Southwest Airlines
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot

Best Campaign on a Budget (under $250,000)

10,000 Cupcakes One Great Cause

AGENCY: Catapult
CLIENT: KitchenAid
ConAgra/Target Black Friday Holiday Promotion

AGENCY: Catapult
CLIENT: ConAgra
evrgrn Launch

AGENCY: Edelman
CLIENT: REI evrgrn
National Salmon Day

AGENCY: Pivot Point Marketing
CLIENT: Chicken of the Sea International

Best Campaign Targeting Millennials

Absolut Electrik House

AGENCY: Sid Lee Amsterdam
CLIENT: Pernod Ricard, Absolut Vodka
Coffee-mate #coffeelife

AGENCY: Fluent
CLIENT: Coffee-mate
Fallout 4: The Most Groundbreaking Game Release of All Time

AGENCY: Fearless Media
CLIENT: Bethesda Softworks
The Target Union

AGENCY: Periscope
CLIENT: Target

 

Best Cause-Based Campaign

Jameson Black Barrel & Movember Partnership

AGENCY: Legacy Marketing
CLIENT: Pernod Ricard, Jameson Irish Whiskey
More Good Days

AGENCY: GTB
CLIENT: Ford Warriors in Pink
PG&E: Step Up and Power Down

AGENCY: Grow Marketing
CLIENT: Pacific Gas and Electric Company
Special Olympics Unified Relay Across America

AGENCY: ignition inc.
CLIENT: Special Olympics International

Best Cross-Channel Campaign

Alcon’s Howard and the Amazing Eye Exam

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Arizona Expedition- Let Yourself Go

AGENCY: Golf Digest Companies (Conde Nast)
CLIENT: Golf Digest & Arizona Office of Tourism
HP-Meghan Trainor 'That Bass' Tour

AGENCY: Infinity Marketing Team, Inc.
CLIENT: HP Pavilion x360
Westernunion.com American Dream Sweepstakes

AGENCY: Quirk Creative
CLIENT: Western Union

Best Digital Campaign

GRAMMY Amplifier

AGENCY: The Recording Academy
CLIENT: Hyundai Motors of America
The Big Leap

AGENCY: Pulp Strategy Communications Pvt Ltd
CLIENT: Philips India
Tic Tac 200

AGENCY: Noise Digital
CLIENT: Tic Tac
Virtually Porsche

AGENCY: Porsche
CLIENT: Porsche

 

Best Entertainment Sponsorship or Tie-In

AT&T and CONAN 360 Virtual Reality at Comic Con

AGENCY: Turner Entertainment Networks
CLIENT: AT&T
Clorox Inside Out Campaign

AGENCY: TPN Retail
CLIENT: Clorox
Impractical Jokers FAN-Tastic Countdown Presented by GEICO

AGENCY: TruTV
CLIENT: GEICO
Shaving Rebuilt With Avengers-Inspired Technology

AGENCY: Concept One
CLIENT: Gillette

Best Holiday-Themed Campaign

Cheetos

AGENCY: The Marketing Arm
CLIENT: Cheetos
Foster Farms Raises National Thanksgiving Turkey Fit for a President(ial Pardon)

AGENCY: Fineman PR
CLIENT: Foster Farms Presidential Turkey
Let the Boo'ing Begin

AGENCY: The Integer Group
CLIENT: Wrigley/Mars
National Salmon Day

AGENCY: Pivot Point Marketing
CLIENT: Chicken of the Sea International

Best International Campaign

Accenture Strategy

AGENCY: Accenture
CLIENT: Accenture
JOHNSON’S Baby So Much More Global Launch

AGENCY: TPN Retail
CLIENT: Johnson & Johnson
L’Oréal Paris Boosts Online Awareness and Lowers Cost-per-Engagement

AGENCY: Lion&Lion
CLIENT: L’Oréal Paris

 

Best Local/Regional Campaign

College Football Everywhere

AGENCY: The Marketing Arm
CLIENT: AT&T
"Pence on the Fence" Social Media Night

AGENCY: Index Promotions
CLIENT: San Francisco Giants
Stella Artois Sensorium

AGENCY: Mosaic
CLIENT: Stella Artois
Tri-State Ford

AGENCY: Geometry Global
CLIENT: Ford Explorer, Escape, and Fusion

Best Loyalty Marketing Campaign

Lenovo LEAP channel loyalty program

AGENCY: Motivforce Marketing & Incentives Limited
CLIENT: Lenovo
Lollapalooza

AGENCY: PMK*BNC
CLIENT: Samsung
Marriott Rewards "50 to 50 Sweepstakes"

AGENCY: Don Jagoda Associates
CLIENT: Marriott Rewards (Marriott International, Inc.)
SXSWesteros

AGENCY: HBO
CLIENT: Game of Thrones

Best Multicultural/Lifestyle Campaign

Essence Festival

AGENCY: PMK*BNC
CLIENT: Samsung
Flo's Chop Shop

AGENCY: Match Marketing Group
CLIENT: Progressive Insurance
#LoveTravels

AGENCY: IMG LIVE
CLIENT: Marriott International
Remote Inteligente

AGENCY: OMD
CLIENT: State Farm Insurance

 

Best Multidiscipline Campaign

10,000 Cupcakes One Great Cause

AGENCY: Catapult
CLIENT: KitchenAid
Impractical Jokers #LivePunishment Special

AGENCY: TruTV
CLIENT: truTV
Rugby World Cup 2015 - 44 Days of Crazy

AGENCY: Octagon
CLIENT: MasterCard Global
The Blacklist Season 2 (red on the run)

AGENCY: LeadDog Marketing Group
CLIENT: NBC- The Blacklist Season 2 (Red on the Run)

Best New Product Launch

Assassin's Creed Challenge

AGENCY: RedPeg Marketing
CLIENT: Ubisoft
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Single Malt Influencer Kits

AGENCY: The Marketing Arm
CLIENT: Dewar's
Vacay Every Day

AGENCY: Trisect
CLIENT: Palm Breeze

Best Retail Campaign

Alcon’s Howard and the Amazing Eye Exam

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
America's Biggest Health Fair

AGENCY: Pierce
CLIENT: Walmart
Dollar General Fast Way to Save

AGENCY: The Integer Group
CLIENT: Dollar General
Walgreens Summer Happy Hour

AGENCY: FCB/RED Chicago
CLIENT: Coca-Cola

 

Best Sampling or Trial Recruitment Campaign

Coffee-mate #coffeelife

AGENCY: Fluent
CLIENT: Coffee-mate
#GarnierMusic

AGENCY: AMP Agency
CLIENT: Garnier
Jim Beam Devil's Cut Take a Ride on the Sinister Side

AGENCY: Geometry Global
CLIENT: Jim Beam Devil’s Cut
Mtn Dew DEWshine Grassroots Tour

AGENCY: Motive: A Project Worldwide Agency
CLIENT: Mtn Dew DEWshine

Best Sports Sponsorship or Tie-In

Buick Bracketball

AGENCY: Jack Morton Worldwide Detroit and London
CLIENT: Buick / General Motors
College Football Everywhere

AGENCY: The Marketing Arm
CLIENT: AT&T
The Return of the King

AGENCY: Scout Sports and Entertainment
CLIENT: Burger King
UEFA Champions League Finals 2015

AGENCY: Octagon
CLIENT: MasterCard Global

Best Use of Content Marketing

Color For The Colorblind

AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind
Find your Happy

AGENCY: OMD
CLIENT: Hilton
Uncut Sessions

AGENCY: FCB/RED
CLIENT: Jack Daniel's Tennessee Whiskey
What'Cha Got

AGENCY: rEvolution
CLIENT: Continental Tire

 

Best Use of Event or Experiential Marketing (Five Venues or Less)

Flo's Chop Shop

AGENCY: Match Marketing Group
CLIENT: Progressive Insurance
Life Below Zero's "Escape the Cold" at SXSW

AGENCY: AWESTRUCK Marketing Group, LLC
CLIENT: National Geographic Channel
Palais 23

AGENCY: SET
CLIENT: Nike
Stella Artois Sensorium

AGENCY: Mosaic
CLIENT: Stella Artois

Best Use of Event or Experiential Marketing (More Than Five Venues)

Bryce Harper Virtual Reality Experience

AGENCY: OMD
CLIENT: Gatorade
Journey to Super Bowl 50

AGENCY: IMG LIVE
CLIENT: Courtyard Marriott
Santa HQ Presented by HGTV

AGENCY: Pop2Life
CLIENT: Macerich and HGTV
The Made in USA Craftsmanship Tour

AGENCY: Pierce
CLIENT: New Balance

Best Use of Games, Contests, and Sweepstakes

AT&T Feel The Music

AGENCY: CSE
CLIENT: AT&T
Majestic Jersey Day 2015

AGENCY: GMR Marketing
CLIENT: Majestic Athletic
The Blacklist Season 2 (red on the run)

AGENCY: LeadDog Marketing Group
CLIENT: NBC- The Blacklist Season 2 (Red on the Run)
XFINITY Watchathon Sweepstakes

AGENCY: teamDigital
CLIENT: Comcast

 

Best Use of Influencer Marketing

Bryce Harper Virtual Reality Experience

AGENCY: OMD
CLIENT: Gatorade
C-4 Analytics

AGENCY: C-4 Analytics LLC
CLIENT: JM Lexus
evrgrn Launch

AGENCY: Edelman
CLIENT: REI evrgrn
Virtually Porsche

AGENCY: Porsche
CLIENT: Porsche

Best Use of Shopper Marketing

Alcon’s Howard and the Amazing Eye Exam

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Healthy Home

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Walgreens
Seasonal Platform - Shopper Marketing Campaign

AGENCY: FCB/RED
CLIENT: Big Heart Pet Brands
The Great White Stone

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Keystone Light

Best Use of Social/Viral Marketing in a Campaign

Impractical Jokers #LivePunishment Special

AGENCY: TruTV
CLIENT: TruTV
Holiday Inn Express—Pancake Selfie Express

AGENCY: Geometry Global
CLIENT: Intercontinental Hotels Group (IHG) / Holiday Inn Express
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Valspar Color For The Colorblind

AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind

 

Best Use of Video

Bryce Harper Virtual Reality Experience

AGENCY: OMD
CLIENT: Gatorade
CONAN Clueless Gamer - Fallout 4

AGENCY: Turner Entertainment Networks
CLIENT: Bethesda Game Studios
Extra Gum "Sarah & Juan"

AGENCY: Energy BBDO
CLIENT: Wrigley's Extra Gum
Valspar Color For The Colorblind

AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind

Best Vehicle-Based Campaign

Bud & Burgers

AGENCY: FUSION Marketing
CLIENT: Budweiser
Hendrick's Gin Flying Cucumber Airship

AGENCY: Hendrick's Gin
CLIENT: Hendrick's Gin
Mtn Dew DEWshine Grassroots Tour

AGENCY: Motive: A Project Worldwide Agency
CLIENT: Mtn Dew DEWshine
Picture Opportunity Tour

AGENCY: Manifold
CLIENT: LinkedIn

Best Charitable Company

Chance for Life

AGENCY/COMPANY: RedPeg Marketing
Charity Involvement

AGENCY/COMPANY: Inspira Marketing Group
Share the Joy

AGENCY/COMPANY: HSG Stewardship Program

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

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CM 200

 

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