Month: February 2014
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Q&A: CMO Council’s Liz Miller on Marketing Tech Trends
We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.
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Data & Analytics
Marketing Tech Integration Remains a Challenge
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
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Agencies
Chief Marketer Listline Feb. 10
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.
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Super Bowl Ads Go Interactive: Study
Take a deep dive into this year’s Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.
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Digital
8 Marketing Trends You May Not Be Thinking About, but Should Be
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
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Corporate Websites, in Decline, Need a Content Makeover
Corporate sites are in decline and marketers, like Coca-Cola, are giving them a content makeover making them much more attractive to consumers.
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Agencies
Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.
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Do you have a Chief Marketing Technologist?
This new research from Gartner delves into on how the presence of a chief marketing technologist impacts marketing.
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Social
Overlooked Ways to Double Pinterest Followers: Infographic
A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.
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Agencies
Bring it on! The 2014 PRO Awards is Now Open for Entries
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
