February 2014 - Page 4 of 6

Nissan Follows PepsiCo, Others, Buying Digital Startups to Improve Marketing

Nissan says investing in digital startups is a great way to find entrepreneurial companies that can help it with its marketing.

3 Tips for Marketers to Keep Earning Those Paychecks

Here’s 3 tips to help marketers prove their worth as companies continue to downsize marketing departments.

Agencies

Subaru Winterfest Amplifies Experiential Side

Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.

The Best Advertising and Marketing Jobs

Careercast.com releases its overview of the best advertising and marketing jobs in 2013.

Agencies

“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue

With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.

Social

Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

Agencies

What’s Your B2B Story?

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

Agencies

What You Need: Tech Requirements for Lead Gen

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Agencies

Utilizing Advanced Analytics to Improve B2B Marketing Efforts

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.